Bridging strategy, execution, and impact across people, products, and programs
I lead teams and programs that connect planning, design, operations, innovation and execution. I bring 24+ years of experience across complementary domains: marketing and communications, creative services and product development and delivery.
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With 15 years in senior roles across private, public and NFP organisations, I guide multidisciplinary projects, complex workstreams and large budgets. I combine organisational objectives and a people-first approach with technical expertise and executive-level strategy to optimise processes, align stakeholders, engage customers and maximise impact across multiple channels and markets.
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I have progressed into senior advisor, manager and director roles by simplifying complexity, encouraging collaboration, and translating strategic intent into clear plans and accountable delivery. My leadership focuses on capability, stakeholder alignment and customer-centred outcomes to deliver sustained, measurable impact.
Core approach
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Ask the right questions to identify need, value and opportunity
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Base decisions on market insight, customer requirements and commercial outcomes
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Enable teams to deliver their best work through clear direction and strong collaboration
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Key strengths
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Leadership across marketing, communications, product and brand
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Planning, strategy and campaign oversight across digital, media and physical channels
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Stakeholder engagement, CX, capability building, change management and governance
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Program and product delivery from concept to market launch
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Creative leadership across product, design, comms, packaging, UX, UI and advertising.
SKILLS & EXPERIENCE
24+ years
delivering and marketing products, services, programs, and platforms across physical and digital sectors
14
years
leading marketing, product, creative, and development teams in private and public sectors
17
years
in private sector marketing, communications, advertising, product development, and program delivery
7
years
in government, NFP, and international engagement, driving adoption and stakeholder initiatives
11
years developing and marketing physical and digital products
end-to-end, from design to launch and lifecycle management
6+
years
of professional development in marketing, communication design, business, project management, and digital innovation
PRODUCT & PROGRAM
LEADERSHIP
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Create and deliver physical and digital products that have generated $350M+ in revenue across my career.
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Lead teams producing more than 1,000 SKUs each year across multiple categories.
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Guide marketing, strategy, commercial decisions, and delivery to ensure products reach the market quickly and meet customer needs.
ENGAGEMENT &
COMMUNICATIONS
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Drive adoption and impact through insight-led engagement programs.
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Simplify complex concepts, increase adoption by 38%
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Build advocacy among executives, customers, and markets.
STRATEGY & GROWTH
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Convert market insight and customer feedback into beneficial outcomes.
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Deliver $27M+ in new revenue
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Reduce costs by up to 35%
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Position brands to succeed in competitive global markets.
CREATIVE &
DESIGN THINKING
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Turn creativity into measurable impact.
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From FMCG to digital platforms, campaigns and products resonate globally
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Deliver sustainable solutions saving $400K+, and strengthen brand value.
WHAT PEOPLE SAY
Lucas is a hardworking and thoughtful professional whose creativity and drive for continuous improvement made a real impact on our team and our customers.
His depth of prior experience from different industries was invaluable in the complex government setting, as Lucas’ considerations helped navigate and keep informed the complex web of stakeholders.
He consistently brought a strategic, customer-focused perspective to our work, creating clear marketing and engagement roadmaps, pricing models, and commercial strategies
PROJECT & BRAND INSIGHT
Delivered growth and impact across global and national brands, products, and complex portfolios.​
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Led end-to-end product, program, and project delivery from ideation and prototyping to production, launch, adoption, and lifecycle.
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Directed digital, physical, and hybrid products and services, generating $350M+ in cumulative revenue across my career.
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Oversaw teams producing 1,000+ SKUs annually across multiple categories, inc. FMCG, toys, licensed goods, apparel, and NPD.
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Expanded into new markets and channels, creating $27M+ in additional revenue through targeted campaigns and strategic initiatives.
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Planned, designed, and executed marketing and commercialisation strategies for SaaS/PaaS platforms, physical products, and services.
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Drove adoption and engagement via insight-led campaigns, frameworks, and executive enablement programs, increasing engagement by 38% and reducing onboarding cycles by 35%.
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Optimised supplier, vendor, and internal workflows, achieving 35% cost efficiencies, accelerating speed-to-market, and embedding sustainable practices that saved $400K+ annually.
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Integrated product design, innovation, and customer experience (UX/CX) across physical and digital channels to maximise adoption, revenue, and brand value.
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Directed high-performing, cross-functional teams across marketing, design, creative services, product, and stakeholder engagement, embedding a collaborative, results-driven culture.
CONTACT
Contact me
Are you exploring collaboration, seeking a product and marketing leader, or just wanting to connect? Let's start the conversation.
Whether you're launching global products, scaling platforms, or driving brand growth, I can help turn ideas into market-ready solutions.
