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How to Set Up an eCommerce Store in Australia: The Basics
You can launch a professional eCommerce store in Australia for less than $100/month. The key is starting lean but looking credible from day one.
Lucas Gabriel
16 min read
Essential Smart Cities and Digital Twins
To realise the potential of digital twins and smart cities for the community’s benefit, integrated technological foundations are essential.
Lucas Gabriel
14 min read
Diverse Project Management Strategies for Australian Businesses
In the global business environment, Australian companies face unique challenges that require adaptable, efficient project management. Effective project management is essential to ensure that projects are delivered on time, within budget, and meet the desired quality standards.
Lucas Gabriel
7 min read
Reimagining the Future with Digital Twins
What if digital twins became the beating heart of every community, not just a tool for government planning.
Lucas Gabriel
5 min read
Navigating Project, Product, and Program Management
At their core, project, product, and program management are distinct disciplines, yet their true power lies in their intersection.
Lucas Gabriel
15 min read
Staying Real in the Age of AI and Digital Leadership
In a data-driven world, leaders must remember that understanding people is still the foundation of meaningful progress.
Lucas Gabriel
11 min read
Understanding Marketing, Communications, and Engagement
Marketing, communications, and engagement are often used interchangeably, but they serve distinct roles within a business or organisation. Each plays a unique part in shaping how an organisation connects with its audience, builds relationships, and drives action. Understanding these distinctions helps professionals design strategies that align with their goals, audiences, and business outcomes.
Lucas Gabriel
5 min read
The Power of Cross-Functional Teams for Driving Success
The advantages of cross-functional teams in product development and practical tips for maximising their impact.
Lucas Gabriel
4 min read
Commercialisation and Productisation
The disciplines of commercialisation and productisation are essential for innovative, profitable products, whether digital or physical.
Lucas Gabriel
11 min read
Effective Project Management Strategies for Success
Effective project management is vital for the success of any organisation, especially in Australia. Whether you're managing a construction project in Sydney or a tech startup in Melbourne, having strong project management strategies ensures that your projects are completed on time and within budget. This article will explore actionable tips and insights on effective project management tailored to the Australian market.
Lucas Gabriel
4 min read
Top 10 Powerful Marketing Tips to Elevate Your Business at Scale
Whether you provide digital products or physical services, using effective marketing strategies can greatly enhance your international visibility. Here are ten powerful marketing tips designed to help your business stand out and make a significant global impact.
Lucas Gabriel
3 min read
Day-to-Day Project Management Strategies for Teams
Managing projects successfully isn't just about methodology or tools; it's about people, it's about balancing daily operational tasks with team engagement, wellbeing, and alignment. Project managers who integrate structured daily routines, clear communication, and human-centred practices can maintain productivity while supporting team cohesion.
Lucas Gabriel
8 min read
Go-to frameworks for Success
With frameworks in hand, any manager, leader, or executive can set clear, actionable goals and establish a strong foundation.
Lucas Gabriel
15 min read
Unlocking Customer Insights and Lead Generation
MarTech and marketing psychology tools and strategies that empower businesses to create meaningful connections with their audiences
Lucas Gabriel
23 min read
A Hybrid Approach to Agile
A hybrid approach that combines the structured predictability of Waterfall with the adaptability of Agile can bridge the gap
Lucas Gabriel
11 min read
Insights into Design and Business
In the modern business, leadership is not just about guiding a team or making key decisions. It's about understanding brand DNA, customer experience and design principles, cultivating innovation, and integrating those elements into effective business strategies.
Lucas Gabriel
4 min read
Consumer-Centric Thinking and Feedback Loops
Successful products, digital or physical, are built by deeply understanding, balancing and prioritising both consumer and business needs.
Lucas Gabriel
8 min read
Leadership in Action: Balancing People and Strategy
Leadership plays a decisive role in shaping teams, building trust, and delivering work that matters. After more than two decades leading across marketing, design, and product environments, I’ve learnt that leadership is less about authority and more about awareness, awareness of people, purpose, and direction. Lead by showing people what matters—to you, your product, and your business. When they understand the intent behind the work, they’ll discover their own best way to eng
Lucas Gabriel
12 min read
The Full Product Lifecycle
Managing the lifecycle of both digital and physical products presents unique and overlapping challenges. While the ultimate goal is to deliver a product that meets customer needs and generates business value, the processes, strategies and hurdles differ. Drawing from experiences in both domains, this article will explore practical approaches to navigating the full product lifecycle, offering insights and techniques that apply to digital and physical products.
Lucas Gabriel
7 min read
Advanced Project Management Strategies
Advanced project planning goes beyond basic scheduling and task assignment. It involves a comprehensive approach that integrates risk management, resource allocation, and continuous improvement. By adopting advanced planning methods, project managers can anticipate challenges, optimise workflows, and enhance team collaboration.
Lucas Gabriel
6 min read
With over 20 years of experience in marketing, engagement, and business growth, I've navigated a journey filled with challenges, learning, and transformation. This blog serves not only as a reflection of my personal and professional experiences but also as a resource for those on their own career path.
Whether you're a seasoned leader or starting out, I hope the insights shared here offer practical value, spark new ideas, and encourage thoughtful reflection. Through the lessons learned in product commercialisation, digital innovation, and organisational leadership, my goal is to contribute to developing future leaders and innovators who can create lasting impact in today's dynamic world.
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